How Social Sharing, E-samples, And Mobile Can Revitalize Book Publishing
And yet somehow publishing changes, survives, and even thrives. Old-school publishing houses consolidate and new entities emerge, using technologies like short-run digital print and EPUB to fill a seemingly endless series of specialized niches. But as so many authors and small publishers try to make a living in the book world, the enormity of the task becomes apparent. If every would-be author and publisher is chasing their own micro-audience, we're going to need some better tools.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.