Digital Directions: The iPad Impact
How Steve Jobs and his tablets saved us all.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The iPad launch was a classic bit of business theater. In what may prove to be one of the great product launches of his fabled career, Steve Jobs unleashed his unique alchemy of stealth, spectacle and awe to lay his pearls before the impatient masses. The public played its role fervently, at once being swept up into the rapture of the Apple hype machine and then recoiling at being manipulated so skillfully.
0 Comments
View Comments
- Companies:
- Amazon.com
- Apple
- People:
- Steve Jobs
Andrew Brenneman
Author's page
Related Content
Comments