Digital Directions: The iPad Impact
How Steve Jobs and his tablets saved us all.
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The Waning of Electronic Ink
Electrophoretic displays—or electronic ink, such as used on the Kindle—involve significant trade-offs. While electronic ink's ability to generate a reflected display makes it optimal for extended daylight reading, some crucial shortcomings are disadvantageous to content providers. The inability for electronic ink to support media types such as video and software applications relegates the world of e-books to a beige, text ghetto, while all the other media types—rich, social and otherwise—are happily cohabiting on LCD-based displays. The launch of the iPad clearly illustrated the advantages of having e-books delivered with other media on the same LCD-based device.
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- Companies:
- Amazon.com
- Apple
- People:
- Steve Jobs
Andrew Brenneman
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