How to tap blogs to increase exposure of your book titles and boost sales

By J.S. McDougall

This installment of E-Marketing Strategy picks up right where the column in the March/April issue of Book Business left off: blog marketing. This next step in building a solid Web-marketing foundation marks an important turning point. In this step, you will transition out of the research phase and into the—way more exciting—outreach phase. If you have done your site redesign, content development and audience research well, now is when you will begin to see new customers flow through your (digital) door.