E-Marketing Strategy: The Power of the Blogosphere
How to tap blogs to increase exposure of your book titles and boost sales.
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Fill the Content Vacuum
It isn't easy to create and sustain a constant flow of quality content through your blog. The publishing schedule that top blogs have to maintain in order to keep the attention of their audiences is—to put it mildly—insane. There is no way a team of professional bloggers—let alone an ambitious individual—could create enough quality content every day to satisfy the demand. Bloggers must look elsewhere for content. Demand outstrips supply and creates the "content vacuum."
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- Companies:
- Amazon.com
J.S. McDougall
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