E-Marketing Strategy: The Power of the 
Blogosphere

Once you have forged a relationship with several blog editors and your blog content is gaining distribution, watch your site traffic closely. Pay special attention to your traffic sources. You will find that some blogs you are working with are delivering you no traffic, while others may be unexpectedly sending hordes of people your way. Refine your list of target blogs as you gain new data.

The next column will cover the best ways to incorporate Facebook into your Web-marketing plan. BB

J.S. McDougall is co-owner of Catalyst Webworks, a Web design and marketing firm specializing in the book industry. He is the author of six books about conducting business online, including "Start Your Own Blogging –Business." Follow him on Twitter at @catalystwebwks.