How Thomson Nelson Cut Production Workflow by 50 Percent
Thomson Nelson, Canada’s leading educational publisher, recently partnered with Transcontinental Printing to utilize the company’s Job Assistant module. The module is a Web-based, self-service, title-management premedia solution designed for an automated prepress workflow that allows electronic file transmission and soft proofing [online approval]) through its Digital Workshop software suite. The result has been Thomson Nelson cutting its production time by approximately 50 percent.
Book Business Extra spoke with Marnie Benedict, director of composition and prepress technology, Thomson Nelson, and Denis Beaudin, business development manager, Transcontinental Printing, about the partnership and how other publishers can learn from their success.
EXTRA: How did your company decide it needed to look into this partnership to reduce manufacturing cycles and cost savings?
BENEDICT: In the educational publishing industry, there is great pressure to deliver quality products on time and, in many cases, early, in order to meet the needs of our customers. Even more important is the strength of our content and its ability to adhere to ever-changing curriculums. That said, it’s critical that, as a publisher, we’re given as much time in the process as possible to author, develop and present the content in a systematic way. [It] allows us to reduce our manufacturing time, hence adding precious time where it’s needed most—perfecting our content.
EXTRA: How is it used by Thomson Nelson, and how it has improved business?
BENEDICT: Prior to using Job Assistant, the time required to manufacture our two- and four-color titles was approximately four to five weeks. Since implementing the system, this time has been reduced by approximately 50 percent. Files are now ripped during the upload to the system, thus eliminating internal page proofs as well as the costs associated with the creation and delivery of printer proofs.
EXTRA: How specifically does a publisher save time and money with a solution like this?