36 Twitter Tips for Book Publishers
How to tweet your way to successful title and author promotions. Plus, 5 ways your company can benefit from Twitter (and 6 tips to help you maximize your following).
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Vallik says that, for Harlequin, there is no doubt about Twitter’s value. “We track clicks through a tool like bit.ly [see tip No. 24], and when you see the numbers increase dramatically, it is more than worthwhile.”
Another benefit, she says, is that it’s “fast and friendly. [It’s] not a big investment of resources, although it’s addictive.”
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Noelle Skodzinski
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