36 Twitter Tips for Book Publishers
10. Use Twitter to create and continue conversations. When “Pride and Prejudice and Zombies” launched to huge success, a fan created a hashtag called #ppzripoffs to allow others to post their own mash-up ideas. We caught wind of it, pushed this out to our fans and contributed our own ideas to the conversation. We picked up a lot of new followers from this.
11. Make timely and appropriate tweets. Our Web site is full of great content. When the “Lost” season finale aired in May, we tweeted with links to our content about surviving a plane crash or surviving a nuclear fall-out. And, of course, we used the #lost hashtag.
12. Think of tweets in the same way you would think about publicity hits. It’s an endorsement of your book. Whether it’s a consumer or a member of the media, share that endorsement with your followers by retweeting their post. It’s a nice way of saying thank you … and it opens the originator’s message up to your followers who may now follow that person and/or retweet the message.
Tips from … Amy Wilkins, Assistant Manager, Digital Content & Social Media, Harlequin Enterprises Ltd.
13. Know who your big retweeters are. … If you have a relationship with them, send tweets you know they will be interested in with @username at the end to make sure they see it and hopefully retweet.
14. Have a personality/human associated with the brand, even if [it’s] just a line in the bio about who’s working on it. We’ve all accidentally posted to Harlequin Books instead of our own accounts at this point, and we get personal responses back, so they know we’re human.
15. Avoid automated tweets. “Anything that gets cut off with ‘…’ is just confusing and doesn’t tell me anything.”