IDPF Announces EPUB Logo Contest

The International Digital Publishing Forum (IDPF) has announced the beginning of a contest to design the official EPUB format logo. According to a letter from Executive Director Michael Smith to IDPF members, the logo will be used by publishers, distributors, retailers, software companies and anyone else who would like to identify to the public their conformance to the EPUB standard file format for electronic books.

"We imagine that companies who ship products and devices will use the logo on boxes and packaging material to identify compliance," wrote Smith. "We imagine that retailers will use the logo to alert their customers that the product they sell uses this standard file format. We imagine that publishers will use the logo on their Web sites and possibly on their printed books to alert the public that their books are also available in electronic form. Finally, we hope this will become an industry standard for recognizing product and services that conform to the EPUB standard."

Details for submitting entries and official rules can be found here. The winning entry will be unveiled May 25 at IDPF Digital Book 2010 at BookExpo America.