BEA Show Notes: idpf's Digital Book 2012 Monday Recap: DRM, Digital Revenue and Data (oh, my!)
-Self Publishing: McIntosh noted that it's allowed many more voices to enter the fray and be discovered both by readers and by publishers
-DRM: McIntosh called it a "red herring," noting that she's neither for nor against DRM and believes it "has virtually no impact on anything." Friedman noted that she's "leaning toward no DRM," adding that she's experienced more piracy of print than electronic books, and that if a publisher removes DRM and feels it made a mistake, it can always reinstate it.
-Shifting sales paradigms: Charkin recounted the story of a colleague who worried print sales might cannibalize ebook sales for a particular title
-Globalization: Charkin noted that the opportunities to sell ebooks to previously unreachable regions, and in native languages, was "fantastic." Friedman noted that India and China were of particular interest to Open Road: "We can reach them fast and we can reach them efficiently."
-and Ebooks in Libraries: Friedman noted that libraries are as important today as they've always been and she hopes all publishers will find a workable system for making their content available to them. McIntosh said publishers need to make sure the library ecosystem continues to support authors and retailers.
Richard Eoin Nash of Small Demons wrapped up the morning keynotes, urging publishers to stop thinking of themselves as sellers of commodity products and rather providers of services. "Selling products is a lottery," he said. "For every Fifty Shades of Grey there are 5 million shades of losing money."
He also pointed out that publishing has always been at the vanguard of technology, and that its failure has not been a failure to adopt ebook technology, but a failure of making the business model work.
He concluded with the idea that "The time for little experiments is over," referring to the popular conception that digital delivery enables endless experimentation. "It's time we think more largely about the experiments conducted over the last five years," he continued, urging publishers to make some definitive conclusion based upon those experiments.
Related story: Publishers Launch: DRM is Genre Fiction Poison