BEA Show Notes: idpf's Digital Book 2012 Monday Recap: DRM, Digital Revenue and Data (oh, my!)
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Following Godin, Ernie Sander, Executive Director of GigaOm and PaidContent.org, addressed the breakfast crowd on the topic of "Emerging Models for Content Monetization." Sander highlighted the New York Times' impressive advances in acquiring digital subscriptions, noting that in just one and a half years since instituting a pay wall, the Grey Lady has amassed 450,000 digital subscribers, or more than one third of its print total. He also noted how digital has spurred print growth, as a bundled pricing plan for digital plus the Sunday print edition has Sunday circulation growing again. He noted that the strategy seems to be to keep print alive as long as it can and build up digital in the meantime.