Guest Column: What Readers Want From E-books
If we want others to adopt e-books, we have to stop making e-reading difficult for them.
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Malle Vallik
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According to the Romance Writers of America, romance fiction generated $1.37 billion in sales in 2008—the largest share of the consumer market (at 13.5 percent). And 74.8 million people read at least one romance novel in 2008.
I am most familiar with the Harlequin reader. Our reader is female. She buys significantly more books than the average paperback fiction reader. In fact, the Harlequin reader buys 25 books during a year compared to 10 for the average paperback fiction reader, according to research conducted for Harlequin by an independent research firm. If you include all formats and nonfiction, then the Harlequin reader reads 21.4 titles versus 12.4 for the average reader over a three-month time period.
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Malle Vallik
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