The Architect of Innovative Publishing
He uses the phrase “harnessing collective intelligence” as a type of shorthand for this idea.
“Amazon’s increasing distance from other competitors like BarnesandNoble.com was driven by their relentless pursuit of user annotation on their site,” O’Reilly says. “While competitors imitated obvious features, like reviews, Amazon tirelessly asks users to contribute in literally hundreds of different ways and, as a result, their site has become progressively better than those of its competitors.”
So if Web 1.0 represents the original dot-com boom, and Web 2.0 represents using the Web as a platform, will we see a Web. 3.0 sometime soon?
“Well … I don’t really see a ‘3.0’ until we get beyond the Internet, and we’ve got a long way to go before we’ve finished exploring the power of the network to transform our information businesses,” he says.
“Things that would seem significant enough to really change the game include a true 3-D Web, in which Internet-enabled manufacturing supply chains and personal fabrication machines are driven by user-generated designs, such that the things that are being shared over file-sharing networks are not songs, but stuff. … This may seem far out, but you can already see signs of that future—3-D immersive worlds like SecondLife, and perhaps more importantly, Google’s acquisition of Web-based CAD firm Sketchup, and its integration into Google Earth, are important signposts,” says O’Reilly. (In the world of SecondLife, participants—or residents, as they are called—actually build a new society and economy online; it is “inhabited by a total of 3,139,060 people from around the globe,” according to the site.)
Safari Books Online
In the area of digital book sales, O’Reilly still utilizes a service that it created in 1999. Safari Books Online is an online book-subscription service where customers pay a monthly subscription fee to be able to search across and use all of the more than 4,000 books in the library, including almost all of the most important books in software development, Web development, graphics and digital media.