Digital Directions: Are You Putting the Wrong Product in the Wrong Medium?
Important considerations for developing a cross-media product strategy.
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Every medium possesses a unique set of characteristics. While this statement sounds self-evident at face value, the failure to understand and exploit the attributes of each medium often results in strategic missteps for publishers. The result: product failure from putting the wrong product in the wrong medium, or missed opportunities for product value creation.
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- People:
- Andrew Brenneman
- Places:
- Cleveland
Andrew Brenneman
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