Digital Directions: Are You Putting the Wrong Product in the Wrong Medium?
Important considerations for developing a cross-media product strategy.
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Three media that we are all grappling with—print, Web and mobile—have important distinctions.
Print
Print is a display technology—and a darned good one! Ink on paper will endure well into the digital age because of some attractive characteristics:
1. Physical. Printed matter is a physical object. Physical presence can be a great mechanism for discovery, for both active as well as passive seekers.
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- People:
- Andrew Brenneman
- Places:
- Cleveland
Andrew Brenneman
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