Digital Directions: Are You Putting the Wrong Product in the Wrong Medium?
Important considerations for developing a cross-media product strategy.
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2. Portable. Most printed matter can be physically moved from place to place. It’s mobile!
3. Transferable. Since it is a physical, portable object, it easily can be transferred from person to person. No log-in required.
4. Reflected medium. Light bounces off the page to your eyes, not like the transmitted image of the screen. For most, this results in the most comfortable reading experience.
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- People:
- Andrew Brenneman
- Places:
- Cleveland
Andrew Brenneman
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