Supply Chain Management
Improving communication as your books move from manufacturing through to the customers’ hands can make a big difference in your bottom line.
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When it comes to improving the supply chain function in book publishing, the watchword is communication—between various components of the chain, and especially between manufacturing, distribution and retail. Saying this, however, is not saying nearly enough, as the quality of information and the way it’s used matter just as much as making the right connections.
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James Sturdivant
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