Cover Story: Four Publishers Reveal Their App Strategies
In 2012, book apps are a novelty no more. Two years after the launch of the iPad, publishers are find ing ways to make apps an integral part of their brand strategy.
James Sturdivant is Book Business' Senior Editor and the Managing Editor of Publishing Executive, where he writes the Pub Talk blog (pubexec.com/channel/pub-talk). Email him at firstname.lastname@example.org.