22 Tips for Healthier Offshore Manufacturing Relationships
In-depth, expert advice, from deciding whether a broker or factory-direct relationship is right for you to communicating effectively with your partners and avoiding hijacked content.
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More than 100 million Harvest House books have been sold worldwide since the company’s conception in 1974. Now publishing more than 160 titles per year, Harvest House books are sold in 75 languages. Butenschoen joined the company a dozen years ago and has extensive experience in cultivating long-term, successful relationships with foreign manufacturers. Her presentation explored a number of offshore manufacturing considerations, including how to decide what products should be produced where, evaluating whether to use a broker or work factory-direct, effective communication strategies and the dangers of hijacked content.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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