E-marketing Strategy: SEO Is Dead. CDO Rules
In the search world, content is king (again) thanks to big changes at Google.
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Since the earliest days of search (remember AltaVista?!), search engines have been locked in a battle with Web developers for control over their search engine results pages—or SERPs. In order for search engines to have any credibility at all, it is critical that they maintain control over their SERPs. If control is lost to the manipulations of wily Web developers, search engines would only produce lists of the most-optimized pages for any search, not the most-relevant.
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J.S. McDougall
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