E-marketing Strategy: SEO Is Dead. CDO Rules
In the search world, content is king (again) thanks to big changes at Google.
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Here's the quick backstory. In the very beginning of search, search engines ranked Web pages by analyzing a page's content. This worked for a while. But, when Web developers discovered that they could push their pages higher up in the SERPs, and therefore drastically increase their traffic, just by editing a few keywords on their pages, SERPs were suddenly filled with false results—Web development company pages appearing at the top of the millions of searches for "Britney Spears," for example. This approach to ranking content quickly flopped.
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- Britney Spears
J.S. McDougall
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