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The Art of Looking Sideways
Alan Fletcher
Phaidon
www.phaidon.com
The Art of Looking Sideways, according to its publisher, "is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination—all concerned with the interplay between the verbal and the visual." Loosely arranged in 72 chapters, the inventive design demonstrates the expressive use of type, space, color and imagery, four important foundations in any designer's creative arsenal. So, it is no surprise that the book's designer has already been hailed for his unique design eye. Deyan Sudjic, editor of Domus magazine, notes, "Alan Fletcher proves that graphic designers can be as fascinated about what things mean, as by how they look."
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