Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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Best-Sellers Begat Attention
In a nation where more than half of the population belongs to a religion, and most Americans boast biblical first names, Mark Kuyper, president and CEO of the Phoenix-based nonprofit trade organization Evangelical Christian Publishers Association, believes that Zondervan’s “The Purpose Driven Life” by Rick Warren and Tyndale House Publishers’ “Left Behind” series by Tim LaHaye and Jerry B. Jenkins opened the doors to mounting interest in Christian literature.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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