Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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“I think that made people in New York houses and certainly in Christian houses, as well, really begin to get a much better picture of just how enormous the potential market for Christian resources is,” he says.
So, suddenly, there was a bit of a religious title glut, says Michael Norris, lead trade book publishing analyst at Stamford, Conn.-based research firm Simba Information. “To hear some publishers and retailers tell it, book lovers more or less stopped looking for religious titles as soon as the interest in the blockbusters started to fall off,” he says.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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