Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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Tyndale House Publishers of Carol Stream, Ill., continues to see strong sales in its devotional and fiction lines, says COO Jeffrey W. Johnson.
“Probably if there was anything that we’ve personally been doing a little bit more, it would be personality-driven and particularly connections with sports figures,” he says.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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