Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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Those nonfiction works that are selling best include: “The Winners Manual” by Jim Tressel, The Ohio State University football coach; “Don’t Bet Against Me!” by Deanna Favre, the wife of former New York Jets quarterback Brett Favre; and “Quiet Strength” by Tony Dungy, a former NFL coach.
“People … are seeking … answers,” Linder says, adding that this is especially true as a result of the recession. “But they’re seeking authentic, faith-based answers. And in their search, there is a huge opportunity for religious publishers to create products [with] real answers to real problems.”
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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