Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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On the flip side, four words—“escapist fiction” and “everything else”—summarize the market for Altie Karper, managing editor of Pantheon and managing editor and editorial director of Schocken Books, Knopf/Doubleday’s imprint for Jewish literature, both owned by Random House. In a down economy doubled with free Internet entertainment, the only titles selling well at Schocken are “escapist fiction,” says Karper. So what’s not selling well? “Everything else,” he says.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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