Independent Publisher Turns to Subscriptions to Boost Sales
Unbridled Books’ co-publisher Greg Michalson talks about why subscriptions aren't just for magazines anymore.
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Joe Keenan
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We’ve long believed that readers of quality fiction are open to buying literature by subscription. I come from a literary magazine background, for which the subscriber base is the lifeblood. Those subscribers are a primary market for the books we publish at Unbridled. And from that experience, it was clear to us there are many more potential readers of high-quality fiction and nonfiction out there if you can reach them. The hardest job we have is putting the right book in front of the right reader at the right time.
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- People:
- Greg Michalson
- Places:
- Cave Creek
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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