Industry Association Changes Name to Reflect Expanded Mission

At a cocktail reception to be held on Friday, May 30 during BookExpo America, PMA, The Independent Book Publishers Association (formerly the Publishers Marketing Association) will celebrate its 25th anniversary and a new name: IBPA, The Independent Book Publishers Association. According to the organization—the largest association of independent publishers in the United States—it is changing its name to reflect an expanded mission. IBPA assists in marketing its membership’s titles to the industry, educates publishers in all aspects of the business, and acts as an advocate for publishers’ rights.