Industry Association Changes Name to Reflect Expanded Mission
At a cocktail reception to be held on Friday, May 30 during BookExpo America, PMA, The Independent Book Publishers Association (formerly the Publishers Marketing Association) will celebrate its 25th anniversary and a new name: IBPA, The Independent Book Publishers Association. According to the organization—the largest association of independent publishers in the United States—it is changing its name to reflect an expanded mission. IBPA assists in marketing its membership’s titles to the industry, educates publishers in all aspects of the business, and acts as an advocate for publishers’ rights.
“Growing from a few visionary publishers in 1983 to more than 4,000 members today, our association has a strong legacy on which to build as we continue expanding to better serve the independent publishing community,” says Florrie Binford Kichler, IBPA President. “Our new name truly reflects our mission, and The Independent Book Publishers Association is looking forward to standing shoulder to shoulder with independent publishers, offering support, education and advocacy for the next 25 years—and beyond.”