Are You Ready for the Future
Industry leaders tackle the challenges and opportunities ahead—from electronic publishing to online content viewing to increasing competition and declining readership—and reveal their strategies for making the coming years profitable.
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Lisa Holton is president of Scholastic Trade Books and Book Fairs—part of the New York-based publisher Scholastic Inc. (www.Scholastic.com). Scholastic is the largest publisher and distributor of children’s books in the United States, publishing more than 750 new hardcover, paperback and novelty books each year, including some of the most well-known and widely read books in children’s book history. Its publishing properties include the “Harry Potter” series, “Captain Underpants,” the series “Clifford The Big Red Dog,” “I Spy” and “The Magic School Bus,” as well as licensed properties such as “Barney,” “Star Wars” and “Scooby Doo.”
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Brian R. Hook
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