Are You Ready for the Future
What are some trends you see beyond 2006?
Jordan: Trends I hope to see [are that] readers and researchers will increasingly use the Internet as their primary source of information on every subject, and will find and read books as a byproduct of their online explorations. More publishers begin to make initial publication decisions and marketing plans based on their expectations for the digital lives of their publications. Substantial sales of electronic books, both as complete books and as disaggregated chapters begin to accrue.
In the future, most, if not all books will be perpetually available through print-on-demand, and agents and authors will recognize print-on-demand and digital editions … as viable publications …. Electronic sales will complement rather than compete with print sales. Print book publishing will continue to thrive.
What are your strategies for making the year profitable?
Jordan: Continue to publish the most outstanding manuscripts we can lay our hands on. Drive more of our content online. And finally, learn what online users want and adapt to better suit their needs.
What changes have you made in your organization?
Jordan: Columbia University Press has been publishing for 112 years. We expect to grow as a top-tier scholarly publisher in future years by focusing on our core, enhancing key programs in the life sciences, finance and economics where Columbia University is strong, and by strengthening and building our reference and electronic publishing programs. In addition, we are working to provide new electronic and distribution services to our fellow publishers through our newly renovated warehouse facility in Irvington, N.Y.
Any other parting thoughts you want to share?
Jordan: The most important advantage a university press can have is a conviction among its university’s faculty and administration in the contribution publishing makes to the intellectual life of the community and the world. There is no more eloquent statement of this belief than the several million dollars Columbia University will invest over the next few years in the growth of our publishing program. I think this relationship makes both the university and the press better equipped to handle whatever may come in the future.