Content Crossroads & Distribution Junction
Industry leaders talk candidly about issues affecting the industry—from distribution to rising costs to an increased focus on content.
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Jim Calder
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Improving your online-content value seems second nature to most these days. However, when a publisher feels it is losing money and sales because of the Internet, it is a different story.
Patricia Schroeder, president and CEO of the Association of American Publishers (AAP), says, “Overall the industry is stable and growing, but the problems and challenges cluster around the digital world.” For the AAP, those challenges in the digital world continue to focus on Google.
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