Infographic: How to Send More Effective Email Campaigns
Email has become a critical marketing tool for book publishers, particularly as marketing teams have placed greater focus on connecting directly with readers and developing meaningful relationships with them. Email marketing is helping book publishers solve the digital book discovery problem because it provides a channel for publishers to introduce readers to new releases, related books and authors, and discounted works. It’s also a powerful tool for driving direct book sales and building online reading communities. All of these efforts are creating new revenue opportunities and data insights that are guiding the future of the book industry.
But email marketing is only effective if done well, and it can be easy to fall into poor email practices that land book publishers directly in the spam folder. Matt Banner, marketing expert and author of On Blast Blog, offers some tips in the following infographic on how to create more engaging email campaigns. Banner shares stats on the best time to send emails, advice on creating a compelling email design, and tips for writing powerful subject lines.
Credit: On Blast Blog
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.