Inking a Better Cover
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But buyers don't want to pay more to get more. With trade book buyers pinching pennies, and school districts cutting budgets, publishers must deliver these dazzling cover looks for less cost and effort.
Publishers are forced to find inexpensive ways to produce unmatched effects. Several innovative printing options, such as stochastic, hexachrome, and UV (ultraviolet) coatings, allow publishers to produce unique, high-end book covers at lower cost.
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