Interviews with industry executives about how they handle challenges in fulfillment and returns.

By Sharon R. Cole

Len Kain, vice president of marketing, Dogfriendly.com

Dogfriendly.com started as a Web site in 1998. In 2002, it started selling books through the site and progressed to selling books through trade in 2003. Its mission is to publish information on dog-friendly places to stay and dine for people who travel with dogs.