Best Practices in Fulfillment and Distribution
Interviews with industry executives about how they handle challenges in fulfillment and returns.
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What kind of system do you use for warehouse fulfillment and returns?
Len Kain: … we sell through two wholesalers, our Web site and other online stores. This gives us more control—something we wouldn’t have if we chose to go with a master distributor, which requires exclusivity. Also, we knew we couldn’t afford to use a master distributor since it meant printing huge quantities at huge discounts.
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Sharon R. Cole
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