Press Release: Introducing North Star Way: A New Platform-Based, Client-Centric Approach to Publishing from Simon & Schuster
- Online courses and subscriptions
- Seminars, workshops and panel discussions
- Mobile applications
- Original videos and audio books
- Sponsorships and business partnerships
North Star Way, which will be led by Vice President and Publisher Michele Martin, will have an editorial focus on nonfiction in the fields of self-improvement and inspiration, mind-body-spirit, motivation, wellness and business inspiration and leadership. "With North Star Way, we are looking for client-authors-entrepreneurs, experts, inspirational figures, sometimes even well before they have written a book-with whom we can partner to build an audience and generate revenue, whether it be from publishing or other sources," said Martin. "Our name reflects our mission for both readers and authors: to publish books that will help readers find the path to a better life, and to be a guide for our authors, not only through the publication of their books but also in the many other activities that can help their message find the widest possible audience.