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One could wonder why the 40 percent not using the device to read e-books is being stressed, when the higher number, 60 percent—by the process of deduction—have used the device to read at least one e-book. Is that number not significant?
"The penetration of such a new device is impressive given how many have been sold, but the 60 percent figure" includes everyone who may have read one page of one free book to those who have read many books, explains Michael Norris, senior analyst at Simba Information's Trade Book Group and author of the report.
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- Companies:
- Amazon.com
- Apple
- Simba Information
- People:
- Michael Norris
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