Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Howard: What do you see as the biggest challenge and/or opportunity for WKH?
Driscoll: In terms of opportunity, it's twofold. All of the trends in healthcare support the need for continuous learning, and more people who need to learn and be trained. I guess the challenge would be that, because it is a hot space, there's more and more competitors, so we just have to keep on our toes. But because we're actually the oldest continuous publisher in America—Lippincott has been around for well over 200 years—we have a very strong brand, a really strong relationship with customers and a deep knowledge of what they need. So I guess I'd put that on the opportunity side. The challenge is just figuring out what's coming next [laughs]; there are so many rapid advancements.