Digital Directions: DRM: The Battle Observed
Is digital rights management necessary, or will it hinder the opportunity that lies in digital, networked content?
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The importance of DRM in creating successful digital distribution programs was illustrated in January 2008, when Steve Jobs established distribution relationships with virtually every major studio to enable movie rentals through iTunes. This was an important event not only for Apple, but also for the evolution of digital media at large. The ability for iTunes to manage and enforce the rental terms through DRM was a critical factor in securing these deals.
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- Companies:
- Adobe
- Apple
- Electronic Frontier Foundation
- Places:
- U.S.
Andrew Brenneman
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