Putting Fans To Work: A new tool for successful author events
It's a way to get those exalted "influentials" or "evangelists" in an author's fanbase to working for the author.
"My audience became more engaged," says Kessler. "There wasn't a scramble to find good media coverage. There was no risk for me to go down there—I'd be talking to a bunch of people who [would] be excited to see me."
Kessler points out that in its beta stage, Togather is primarily an author tool, but that "the swimming pool gets more fun as more people join."
Togather is a free service for authors (the service takes a small percentage of cash transactions or speakers fees, and gives stores the option to sell the authors books through its site). It also has plans to expand its functionality for fans, including adding event search.
"What it all exposes," says Kessler, "is that the job of someone who wants to promote themselves shouldn't be about scrambling to fill seats, it should be connecting with communities."
But is it awkward to cancel an event that had some, but not enough, interested parties? "I would posit that that quick conversation is much less irritating and painful than giving a talk to a big auditorium with nobody in it," says Kessler.