It doesn’t have to be a puzzle to successfully navigate an offshore partnership

By Cheryl Dangel Cullen

2. Consider an offshore partner with an onshore office.
Charlie Clark, director, C&C Offset Printing Co., which is based in Portland, Ore., but prints in China, suggests the best situation is when publishers work with printers who have offices in North America staffed with Americans.

“This cuts down on any sort of cultural or linguistic issues that can be hidden in e-mail-only relationships with those having only offshore contacts,” he says.