Karl Weber And Raquel Avila Join Lid Publishing

By Press Release

New York, NY May 10, 2012—LID Publishing, Inc. announced as part
of their growth plans in the US, Karl Weber has taken on the position as
Editorial Board Chairperson. In his new role, he will oversee the
quality and content of the company¹s publications. Mr. Weber will
advise on titles for LID¹s publication plans, help with the strategy
and development of the company in the US, and work with other board
members to achieve the successful progress of the company within the
business sector.

LID was founded in Spain in 1993 and is a leading business book
publisher in Spain. Following on the success of LID in the UK, with 18
published titles since its launch in September 2010 and managed by
Martin Liu, LID reaches the US with a program both in English and
Spanish. Raquel Avila has also joined the company as its General
Manager this year. Ms. Avila is responsible for spearheading publishing
projects in the business category for authors and companies in the US
market. Additionally, she will manage LID Speakers Bureau in the US.

About Karl Weber

Karl Weber, president of Karl Weber Literary, is a writer, editor, and
book developer with over twenty-five years' experience in the book
publishing industry. He is an expert in general-interest non-fiction
publishing, specializing in topics from business and personal finance to
politics, current affairs, history, autobiography, self-help, and
personal development. Before founding his company, Weber served as
managing director of the Times Business imprint at Random House
(1994-1997), where he helped to launch one of the industry's most
successful business book programs. Among the books he produced for Times
Business are Hope Is Not a Method, a widely-praised management guide by
former U.S. Army Chief of Staff General Gordon Sullivan and Colonel
Michael Harper (later a Broadway Books paperback), and How To Start and
Run an Investment Club by Tom O'Hara and Ken Janke of the National
Association of Investment Clubs (over 200,000 copies in print).

While at Random House, Weber also served as editor of Living Faith
(1996), the spiritual autobiography of Jimmy Carter, which spent eleven
weeks on the New York Times bestseller list (over 270,000 copies sold)
as well as President Carter's Sources of Strength (1997), also a New
York Times bestseller.

Before joining Random House, Weber was senior editor and publisher in
the trade book division of John Wiley & Sons (1986-1994). He developed a
series of successful investment books, helped to conceive and launch
Wiley's famous Portable MBA series of management guides, and produced
several highly-praised books about the worlds of business and finance,
including The Big Fix: Inside the S&L Scandals by James Ring Adams and
Brokers, Bagmen, and Moles by David Greising and Laurie Morse.

WhenWorth magazine in 1997 selected the fifteen best investment books of the
past 150 years, two were titles edited by Weber: Investment Illusions by
Martin S. Fridson and Investment Psychology Explained by Martin J.
Pring.

Prior to serving at Wiley, Weber was an editor at McGraw-Hill and at
AMACOM, the book-publishing division of the American Management
Association. Weber is also an expert on educational testing. He has
written seven books for students about how to earn high scores on
standardized tests and appears on a series of educational video programs
published by Video Aided Instruction.

Weber¹s newest book, DEMAND: CREATING WHAT PEOPLE LOVE BEFORE THEY
KNOW THEY WANT IT (Crown Business, 2011), is his fourth collaboration
with consultant Adrian J. Slywotzky, widely recognized as one of the
most influencial business thinkers of our time.

Throughout his career, Karl Weber collaborated with Muhammad Yunus,
winner of the 2006 Nobel Peace Prize, on his best-selling book CREATING
A WORLD WITHOUT POVERTY. Weber's book on sustainable business, THE
TRIPLE BOTTOM LINE, co-authored with Andrew W. Savitz, was named one of
the best business books of 2006 by Soundview Executive Summaries.
Weber's previous books include THE POWER OF WE: SUCCEEDING THROUGH
PARTNERSHIPS and CHOCOLATES ON THE PILLOW AREN'T ENOUGH (both
co-authored with Jonathan M. Tisch) and THE UPSIDE: THE 7 STRATEGIES FOR
TURNING BIG THREATS INTO GROWTH BREAKTHROUGHS (co-authored with Adrian
J. Slywotzky). As an editor, he has worked with a distinguished roster
of authors including former president Jimmy Carter, representative
Richard Gephardt, and Abraham H. Foxman, national director of the
Anti-Defamation League. Weber also edited THE BEST OF I.F. STONE, a
collection of articles by the famed independent journalist, as well as
the best-selling companion books for the acclaimed documentary films
FOOD, INC. and WAITING FOR ³SUPERMAN.² He is a member of the
Consulting Editors Alliance.

About Raquel Avila

Raquel Avila has been a critical player in the publishing industry for
the over 14 years utilizing her expertise in some of the biggest
literary markets in the United States including San Francisco and New
York. Ms. Avila began her publishing career with Penguin Group USA (DK
Publishing) in special sales. At DK Publishing, she was Special Sales
Manager within a year and most recently held key senior sales management
positions selling in the corporate and premium space and to major
national accounts like Barnes and Noble and Amazon.com. Her areas of
expertise include custom publishing, proprietary sales,
literacy/educational channel sales, creative marketing solutions, mail
order/online sales, and special sales. Raquel Avila is a seasoned
business-to-business sales and marketing professional who graduated from
Rutgers University School of Business and received a Professional
Certificate in Publishing from New York University. With her multiple
channel sales and management experience, Raquel joins LID Publishing,
Inc. with an eye for management and customer satisfaction that will
cross over in all aspects of the company¹s day-to-day operations.

LID Publishing, Inc. is a unique communications and publishing services
organization working with over 700 authors and multinational companies
to gain market reach through exciting mediums including books, e-books,
apps, e-learning and our international speakers bureau. We specialize
in the field of business and offer publication in English and Spanish,
with offices in Argentina, Mexico, Spain, UK, Colombia and the US.
Visit www.lidspeakers.com or www.lidpublishing.com .

For more information, please contact:
Raquel Ávila, LID USA General Manager
T/ +1 646 957 37 67
E/ raquel.avila@lidpublishing.com

Elisabet Saez, LID Public Relations
T/ +34 913 729 003
E/ elisabet.saez@lideditorial.com