Kobo Hopes to Improve Ebook Sales by Targeting Brick-and-Mortar Customers
Ebook retailer partners with ABA to launch eRead Local, an incentive program for print readers to become Kobo customers.
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Ellen Harvey
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ebook%20sales%20have%20actually%20decreased<%2Fa>%20in%20the%20U.S.,%20ebook%20retailers%20are%20looking%20for%20new%20avenues%20to%20encourage%20greater%20ebook%20adoption.%20Kobo,%20the%20Canadian-based%20ebook%20platform%20and%20retailer,%20has%20created%20a%20new%20partnership%20with%20the%20American%20Booksellers%20Association%20(ABA)%20in%20the%20hopes%20of%20converting%20avid%20print%20readers%20into%20lifelong%20ebook%20consumers.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fkobo-hopes-improve-ebooks-sales-targeting-brick-and-mortar-customers%2F" target="_blank" class="email" data-post-id="4226" type="icon_link">
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The announcement came last week when Kobo shared the news of its forthcoming launch of eRead Local, an effort created in partnership with the ABA. The program will compensate participating ABA members $5 for every new Kobo customer they acquire. And customers who create a Kobo account through the ABA member will receive a $5 credit toward their first ebook purchase.
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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