Kobo Hopes to Improve Ebook Sales by Targeting Brick-and-Mortar Customers
The program's goal is to "drive more customers to member stores through an expanded ebook offering," explained Kobo president Michael Tamblyn in a press release, and grow Kobo's own customer base.
The program is set to launch this summer and will run for 100 days.
Read the full press release below.
Toronto, ON - May 27, 2015 - Kobo, a Rakuten company and leading innovator in the digital reading space, today announced the eRead Local program for American Booksellers Association (ABA) members, created to encourage customers to try eReading. With the belief that eBooks have a place in the lives of even those most passionate about the printed page, Kobo is committed to showcasing how the format can complement any reading life by putting money behind the idea.
- People:
- Michael Tamblyn
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
