Kobo Hopes to Improve Ebook Sales by Targeting Brick-and-Mortar Customers
Ebook retailer partners with ABA to launch eRead Local, an incentive program for print readers to become Kobo customers.
By
Ellen Harvey
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
ebook%20sales%20have%20actually%20decreased<%2Fa>%20in%20the%20U.S.,%20ebook%20retailers%20are%20looking%20for%20new%20avenues%20to%20encourage%20greater%20ebook%20adoption.%20Kobo,%20the%20Canadian-based%20ebook%20platform%20and%20retailer,%20has%20created%20a%20new%20partnership%20with%20the%20American%20Booksellers%20Association%20(ABA)%20in%20the%20hopes%20of%20converting%20avid%20print%20readers%20into%20lifelong%20ebook%20consumers.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fkobo-hopes-improve-ebooks-sales-targeting-brick-and-mortar-customers%2F" target="_blank" class="email" data-post-id="4226" type="icon_link">
Email
Email
0 Comments
Comments
« Previous 1 2 3 All
0 Comments
View Comments
- People:
- Michael Tamblyn
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
Related Content
Comments