Launch Party: Behind the success of Geoff Smart's bestselling "Leadocracy"

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Brian Howard
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New%20York%20Times<%2Fem>%20Bestseller%20“Who%3A%20The%20A%20Method%20for%20Hiring,”%20and%20Tanya%20Hall, %20Director%20of%20Marketing%20and%20Business%20Development%20for%20Greenleaf%20Book%20Group,%20to%20chat%20about%20about%20the%20launch%20strategy%20behind%20the%20new%20bestseller,%20"Leadocracy."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Flaunch-party-behind-success-geoff-smarts-bestselling-leadocracy%2F" target="_blank" class="email" data-post-id="2309" type="icon_link">
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Book Business: Can you tell me a little bit about why you acquired the book in the first place?
Tanya Hall: Geoff Smart is the co-author of the NY Times bestseller “Who: The A Method for Hiring,” and we use his hiring methodologies as best practices here at Greenleaf Book Group. He has a huge platform in the management and leadership space. When we learned he was doing a book about developing stronger leadership in the public sector, we knew it would be a great fit for our line.
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