Launch Party: Behind the success of Geoff Smart's bestselling "Leadocracy"

Book Business: How was the release date chosen to maximize sales potential?
Tanya Hall: The book officially pubbed on July 4, allowing for some extra patriotic marketing/publicity tie-ins and a head start on all of the other political books that generally come out in the fall.
Geoff Smart: We started spreading the word about the book six months before the presidential election.