Launch Party: Behind the success of Geoff Smart's bestselling "Leadocracy"

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Brian Howard
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New%20York%20Times<%2Fem>%20Bestseller%20“Who%3A%20The%20A%20Method%20for%20Hiring,”%20and%20Tanya%20Hall, %20Director%20of%20Marketing%20and%20Business%20Development%20for%20Greenleaf%20Book%20Group,%20to%20chat%20about%20about%20the%20launch%20strategy%20behind%20the%20new%20bestseller,%20"Leadocracy."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Flaunch-party-behind-success-geoff-smarts-bestselling-leadocracy%2F" target="_blank" class="email" data-post-id="2309" type="icon_link">
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Book Business: How was the release date chosen to maximize sales potential?
Tanya Hall: The book officially pubbed on July 4, allowing for some extra patriotic marketing/publicity tie-ins and a head start on all of the other political books that generally come out in the fall.
Geoff Smart: We started spreading the word about the book six months before the presidential election.
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