9 Do's and Don'ts for Implementing a CMS
DON’T neglect existing content.
Spend time examining how existing content should be migrated into a new system, Becker says. With so much effort put into creating new digital assets, a company should not neglect the potential for monetizing existing content—a fact that requires, like so much else with a CMS, some advanced planning in order to avoid added expenses and delays.
“During the migration process, we have to tag all of that old content so that it syncs with the new content,” he says. “It doesn’t do you any good to have a bunch of … [content] with all the new stuff having one set of metadata and the old set having none or limited.”
Integrating existing content was central to F+W’s mission. “At F+W, we have years of extremely valuable content that has not been available digitally to date,” Lerner says. “By developing a content repository, we are now able to parse the content and deliver it to our communities in multiple formats. We create DVDs, PDFs, and online subscription services of current and archived content by theme and/or date.”
Providing rich, audience-friendly contextualization—by subject, date, source of content or other categories—is essential to seamless integration of new and existing content, Crouy says.
DO compare content management solutions.
“It’s a mature market, so there are a lot of solutions to meet your needs,” Woods says. “Take time to compare them, because simply selecting the most common or the most popular CMS might not be the right choice for you.”
F+W talked to many companies before settling on a solutions provider. “We needed to find a digitization partner with whom we felt comfortable,” Lerner says.
While experience in deploying a certain type of CMS can obviously be an advantage weighing in one vendor’s favor, Woods believes it’s wrong to overlook newer companies: Younger CMS providers sometimes have better technology because they do not have legacy code problems, he says.