9 Do's and Don'ts for Implementing a CMS
DON’T lose focus on what matters most—ROI.
Don’t let the reason you set out on this path in the first place get lost in a sea of technical and workflow considerations. The point of any CMS is to bring in revenue.
“We needed to have a revenue model from the get-go, ensuring that we would show a positive ROI,” Lerner says. To that end, F+W involved consumers in the implementation process, tailoring platforms to their needs, while at the same time building in capabilities, such as enhanced content licensing, designed to reach new audiences.
DO plan for the need to integrate future platforms.
Crouy recommends a CMS with open standards, for those who can afford it, because content platforms can quickly evolve.
“The Web is changing rapidly, and you never know what will be happening tomorrow,” he says. “You need to be able to plug yourself into new social media applications, or your platform will have a hard time evolving based on what comes up next. Competitiveness depends on trends,” he adds. “If everybody is using Digg and you cannot integrate it, you will lose a lot of [consumer] interest.”